Utrecht, July 2020 – Torel and g-company, both Freshworks partners, have announced that they will merge this month to jointly help Dutch and Belgian customers even better.

It all started “along the line”: the sons of David Saris, founder of g-company, and of Jeroen van Dam, founder of Torel, play in the same soccer team. David and Jeroen shared the same motivation with regard to digital transformation and helping organizations with their next steps towards this. In addition, they both had separate partnerships with Freshworks; g-company in Belgium and Torel in the Netherlands.

“After some good discussions, it became clear: by merging we can strengthen our position as a Freshworks partner and expert, where we can help existing and new customers even better,” says Jeroen. “The beliefs of g-company fit seamlessly with those of Torel; so that makes an excellent match.”

Torel continues under the name g-company. Both Dutch and Belgian customers will be served in a dedicated team of Freshworks specialists. By bundling expertise in this way, larger projects can be accepted and scalability is increased.

Jeroen: “From now on, we can rely on and make use of the broad expertise within g-company, both technically and in the area of administration and marketing. Our customers will also benefit from this.”

Freek van de Griendt, managing partner g-company: “The Freshworks product fits very well with our vision for the web-based workplace, which is why we have been a partner since 2014. Thanks to the collaboration with Torel, we are now increasing our knowledge in the field of optimizing customer experience, which perfectly matches our experience with the Freshworks solutions. With this combination, we can now assist our customers even better in their digital transformation.”