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Fundraising, marketing automation and program management

Fundraising, marketing automation and program management

The first encounter

It was in the spring of 2009 that I joined my first Salesforce event, in London, and met founder and CEO Marc Benioff. That day had a big impact on me, the fact that Salesforce with Salesforce Foundation is deadly serious about making the world a better place: their first keynote was the CEO of a non-profit organization!

Marc Benioff himself also made a big impression as a person: authentic, visionary, passionate. He had a very inspiring presentation.

Life changing

On that day, I saw the potential of the technology platform of Salesforce. That meeting with Salesforce, the insight of what such a cloud platform can mean for organizations, changed the rest of my life. I envisioned how the world would embrace plenty of cloud solutions in 2022!

Inspiring meetings

In 2013, we started with g-company to implement Salesforce for nonprofits. Compassion was one of the first customers, that’s where I met Klaas Jansen. Klaas has also been through quite a journey himself, it is cool that he is now committed to Findock, helping organizations that make the world a better place optimizing payments, such as fundraising and grant management.

I met Mark-Jan Bremmer at Mission Aviation Fellowship (MAF) in 2014. Mark-Jan quickly realized the power of the Salesforce platform. He turned out to be a gifted marketeer and brought us into contact with Jeroen Houwen from Trybes, formerly Gopublic. It is a pleasure to work with Jeroen and his organization, they understand what marketing automation is, and I am very happy that they are embracing and implementing Salesforce Marketing Cloud.

During one of the first meetings with Salesforce, I was introduced to Ewald Verhoog, then working at Raising Results. He asked me a provocative question; “What is the most interesting thing you learned recently from a customer ,Balt?”. I had to think about that, but then replied: “That is the insight that Martijn Moens gave me in his approach to customer journeys”. Martijn was a marketer at Compassion at the time, and I invited him to share his insights at our customer event in 2014. “That is special!” Ewald said, and added: “Martijn is one of my best students at Beeckestijn Business School”. He even turned out to have won an award. It is worth mentioning that Martijn later also joined Raising Results and is now employed by Salesforce Netherlands.

We recently invited Ewald Verhoog as a keynote speaker at one of our events, to share some lessons from his book ‘Digital Fundraising’. We offer a copy of this book to everyone that shares his/her challenge in which we can contribute.

On the same page

Ultimate collaboration is ‘collaboration on the same page’, across the entire organization: marketing, fundraising and project management. A nice example is Stichting Vluchteling (Refugee Foundation), that uses Salesforce solutions Salesforce CRM for fundraising (with Findock), marketing automation (Marketing Cloud) and program management (Amp Impact).

Working together on the same page and thereby also becoming data driven in a responsible, constructive way, that is our dream for every NGO!

And the story continues!

In the past nine years, as g-company foundation, we have been able to help ninety non-profit organizations to grow with Salesforce. In September 2021 g-company joined Xebia Group and this year g-company foundation will also transform into Xebia Salesforce.

Our mission remains the same: we use our core competence to make the world a better place, and help nonprofits digitize, collaborate on the same page and become consciously data driven.

Please let us know how we can help you in this context. If you share your challenge with us, we will reward you with Ewald Verhoog’s inspiring book ‘Digital Fundraising’.

1 June 2022 we organized an event to point out our mission. In the photo, you see Renske Boetje, Refugee Foundation, share how she uses the Salesforce Platform.

Balt Leenman

Salesforce Consultant / Account Manager
Balt is part of the Salesforce Squad and has a role within g-company as Salesforce Sales & Account Manager.