NewMotion is Europe’s largest electric charging partner. It designs, builds, and supports award-winning smart charge services including charge points, a mobile app and charge card, allowing access to over 100,000 of charge points across 28 countries in Europe. NewMotion is passionate about people choosing to
 go electric and charge smart. Since 2009 the company has grown its community to over 40,000 electric vehicle enthusiasts and helped over 3,200 workplaces convert their parking spots to smart charging locations. As the network grows, driving an electric vehicle is becoming more convenient than ever.

NewMotion: the e-mobility & Google Workspace

"We rely on g-company as a forward-thinking partner. We are very happy with the value they provide."

The challenge

  • Business Challenges: How to align business processes with the dynamics of NewMotion’s expansion in the exciting new market of electric mobility. Find a flexible and reliable innovation partner that is able to support the transition of a scale-up into a global corporate environment.

  • IT Challenge: Enhance the use of Google Workspace to the next level, from a powerful office productivity platform into a business growth enabler that helps to comply with the highest quality standards.


The solution

Right from the start of NewMotion in 2009, the company was focused on innovative tools to support its growth strategy. Requirements for tools were then and still are: cloud first, outsource what can be outsourced, self-service and ease of use. For office productivity, Google Apps for Business (now Google Workspace) was implemented. The setup, configuration and management of the Google Workspace environment was done by one of the NewMotion pioneers who was really passionate about Office IT and working with Google.

Due to the accelerated growth of the company - in business, staff and European locations - professional support was needed. In 2017 g-company proved to be the partner that offers the right Google Workspace support services. Moreover, g-company adds value by giving guidance towards further innovation of NewMotion’s business processes.


Business context

NewMotion creates the future of electric mobility. No matter the lifestyle, business, car, or budget of the driver, NewMotion is committed to making electric driving as simple and convenient to as many people as possible. With the mission to contribute to a cleaner world, the NewMotion team has a passion for providing smart solutions that are good for people, the planet and its customer’s wallets.

From the start, the company is convinced that entering partnerships is the best way to create impact in this new market. NewMotion managed to build partnerships with Total, Mitsubishi, TenneT, Enel, Nissan Leaf, Jaguar Land Rover, Daimler and many others. To be able to partner with this category of demanding industry leaders, NewMotion must meet their global business best practices and quality assurance procedures.

In 2017, NewMotion joined Shell to accelerate the transition to low-carbon transport. NewMotion operates as an independent company from Shell. As a Shell company, NewMotion must nevertheless comply with corporate policies, regulations and business practices regarding security, privacy and governance. In 2019 NewMotion is ISO9001 and ISO14001 certified.

In ten years time, the company expanded from three founders on one of the Amsterdam canals to 250 staff in 10 locations and presence in 28 countries.

This all means that a lot of content is created and shared across the company and with partners. Easy multilingual communication, and time and location independency are essential. The protection of the content, privacy and intellectual property must be of the highest level.

Google Workspace provides the best and most secure platform for seamless collaboration, business communication and content management. It helps NewMotion to grow its business without any IT limitations or additions in staff, and improve its security and compliance at the same time.


With the growing complexity of NewMotion’s organization and business, Google Workspace administration reached the stage that it needed to be professionalized and supported by an external specialist. g-company proved to offer the best cultural fit as it has an innovative, out-of-the-box mentality in its DNA, just like NewMotion. It also understands the needs of a fast-growing startup that must comply with the requirements of its corporate partners and other stakeholders.


Added value g-company

g-company helps to bring NewMotion’s Office IT to the next level in order to enable further growth and innovation to the business and to enhance the quality of the business processes. “Since the beginning of 2018 we have our Office IT outsourced to g-company. They help us get the best out of the Google Workspace platform by providing support, user training and advice. We rely on g-company as a real forward-thinking partner that guides us on how to leverage Google Workspace to streamline business processes, increase efficiency and accelerate our growth,” says Myriam Slikker-Meuleman, Office IT Manager at NewMotion. “NewMotion is very happy with the value that g-company provides.”

g-company enhanced NewMotion’s Google Workspace environment by creating Groups, setting up a management structure and developing policies for accessing and sharing content.

g-company’s role has evolved from a reactive support provider into a proactive trusted advisor about cloud innovation. Furthermore, g-company assists with the advice about, and the deployment of other innovations of Google, such as Shared Drives, Meet, Jamboard, Google Voice, Cloud Identity, Chrome Enterprise and Chromebooks.

"g-company helps us stay at the forefront of innovation."

Aurea Geelhuizen, Facility Manager NewMotion explains: “The people at g-company are very bright, amazingly flexible and experienced. They understand our business and our needs.”

As a major Google partner, g-company knows in an early stage what innovations will come to market. “If they believe we could benefit from a new development, such as Google Voice, they alert us proactively. That way we stay at the forefront of innovation,” says Geelhuizen.


The result

NewMotion and g-company are continuously investigating next steps in the cloud. So far, the following results have been achieved with Google Cloud:

  • Easy IT Office management - g-company established a sustainable and flexible management structure of NewMotion’s office processes on the Google Workspace platform

  • Safe and secure - content management is compliant to corporate policies

  • Accelerated expansion - international growth is enabled by IT, not limited

  • Standardized office IT - onboarding of new staff and partnerships goes fast and easy

  • Nice to work with and for - Google Meet makes international communication, internally and with partners, very easy

  • Trusted advisor - NewMotion can rely on g-company’s vast expertise of Google Workspace and other Google services

  • Cloud innovation - NewMotion benefits from g-company’s advanced and deep knowledge of emerging technological innovations and services that will help accelerate business growth

Following Google Cloud’s applications are now being used by NewMotion:

  • Drive, Meet, Gmail, Calendar

  • Chromeboxes

  • Jamboards

  • Chrome Enterprise

  • Google Cloud Identity

  • Google Voice Premier


Managed Chromebooks

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