It is extraordinary how quickly our society is changing by the influence of new technologies. A good example is the inauguration of Pope Francis and the thousands of people in the square: the streetscape was colored by people with their cell phones...  Worldwide, the emergence of the Arab Spring in 2011 is also a powerful example of how Twitter and Facebook can literally spark a revolution. A new generation of communication has emerged, communication through social media. As consumers, we now use social media on a daily basis and we usually do this via our smartphone. You know what is on the other person's mind and therefore easily start a conversation as soon as you meet again 'in real life'. We believe that now your business is ready too for these new technologies and developments:

If Social Media in personal life ensures that the distance is reduced between people we know, can they also ensure this within my business?

g-company thinks so. In addition to traditional top-down information, we see that internal social media is very useful for a number of things:

• Connection to the organization through connection of pride. Once an employee in a finance department sees that his colleague in the sales department has closed a new deal, it makes him proud of his organization.
• Knowing the person behind the colleague = more mutual understanding and energy. Seeing what motivates and enthuses a colleague creates more mutual understanding and energy.
• Knowledge sharing. An employee can share knowledge in the form of an online article or video from a speaker.

The unprecedented power of individuals - bottom-up communication - which surfaced earlier in the form of the Arab Spring, is also possible within your company:

If people's intrinsic motivation is actually stimulated, energy can also be created using internal social media, which is almost impossible to match in a top-down manner.

When your company resources like Google+ (Google's social media platform) or Chatter (Salesforce's social media) commitment to working together in departments, across departments and in projects, brings many benefits: everyone is (literally) on the same page. The strength of your company increases enormously and all relevant (project) information can be found and searched in the relevant environment.