Many of us are, in one way or another, hit by COVID-19. Most of our relations are organisations involved in the noble purpose of making the world a better place. A goal where we as g-company aim to contribute to as well, in accordance with our core competencies.
Companies depending on fundraising are hit hard, especially if they got forced to cancel their annual collections. Or if they are not able to organize events to acquire new donors. Furthermore, the coronacrisis also has impacted projects and programmes: it is evident that the focus on COVID-19 will harm the battle against other life-threatening diseases. Lastly, the economic crisis that follows from this, will have consequences for the available means to counter poverty and global warming.
Opportunities
The good news is that, as always in a crisis, there are also opportunities for non-profit organisations. We see the resilience with which many organisations respond.
Now is the time for them to modernise and digitise their fundraising. Reaching the (potential) donor at the right time, through the right channel, with the right content. Certainly not less personal, on the contrary!
Impact
Linked to this, I also see a tendency for organisations to focus on understanding the actual impact of their activities. How many people do we reach with the water pumps we build? What is the effect on prosperity in a region? What research results on brain disorders do the invested funds generate?
Being able to show that impact is essential to keep donors and funders involved in your mission. We see this in an increase in the number of projects with our partner Vera Solutions and their app Amp Impact.
Awareness is now rapidly spreading. And that’s exactly where I see the enormous opportunities for the years after 2020. Years in which your organisation can also strengthen its impact through a digital transformation. I’m really looking forward to realising this together!
On behalf of g-company, I wish you a relaxed and peaceful Christmas and a healthy, happy and impactful 2021!
Some more good news of Arné Dutij, CEO of Data Inside
“From our trends dashboard, it appears that the ‘stay-at-home’ donor supports us more actively and with greater amounts than last year. This is good news, because lots of charities lose parts of their income because they cannot rely on e.g. face-to-face collections and events.
However, if potential donors get a request to support a charity from the comfort of their homes, they honour this request, despite (or perhaps thanks to) these hard times, more often and with greater amounts.”
Data Inside helps organizations with providing insight in donation behaviour in order to make better decisions.
