Ronald McDonald Kinderfonds: hospitality comes first
The Ronald McDonald Kinderfonds and the 15 Ronald McDonald Houses in the Netherlands are 16 different foundations, with each having its own set of management, volunteers and processes. Fundraising from both private and business relations have always been a key focus point for them. Every House used its own software for relation management, ranging from post-its and Microsoft Excel spreadsheets to software packages like iFunds’ Charibase, and Davilex.
Via conversations with various House-managers, as well as the Kinderfonds, it became clear that there were multiple challenges that presented themselves: the need to spend less time on searching through and editing relation files, but also the need to share knowledge and information with the Kinderfonds and other Houses, as well as to take action at the right time when funding and donation opportunities present themselves.
After a thorough preparatory process, the Ronald McDonald Kinderfonds has opted to implement Salesforce, with the help of g-company. All Houses, as well as the Kinderfonds, have migrated completely to the Salesforce platform. THey use the same Salesforce platform whereby data is consolidated, but also kept separate because the Houses are separate entities. A phased implementation was opted for, because each House has a different way of working, and made use of different systems. Important steps within the implementation included migrating all existing date from various sources, integrating Outlook and applying a good data model to optimally manage the different relations with contact persons and organisations. Groundworks were laid down for automated customer journeys via email, and processing of donations has been automated too.
There has been chosen for a phased implementation, taken into consideration that any 'House' has its own proces and used systems accross Houses may differ. Important parts of the implementation were migrating all existing data from multiple sources, the Outlook integration and the application of a decent data model to manage multiple relations with contacts and organizations in the best way possible. Moreover, we have built a strong fundament for automated customer journeys using e-mail marketing and automated the way donations were processed.
The Ronald McDonald Kinderfonds now works in team with the different houses, which is an enormous step forward!
User adoption is an important area for attention for many organizations that go through a similar transformation, which was also the case for the Ronald McDonald Houses. g-company provides them with extra support, together with the Kinderfonds, by literally driving across the country to help guide managers and volunteers in the Houses, so even they can be comfortable with and enthusiastic about Salesforce. In doing so, the positive impact can be even greater by making the most of the new technology.
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