Google Marketing Data Cloud
combine existing marketing data, unlock valuable insights,
and connect with your customers in a smarter, more personal way
Google’s Marketing Data Cloud solution helps you across your entire marketing journey, from audience analytics, content management and experience personalization, to campaign management, measurement and testing.
Google has a rich experience in digital marketing / advertising, and its advertising platforms (DoubleClick, YouTube and Adwords) are widely adopted. Each one generates unique datasets.
We will assist you in harvesting and enriching data from many sources, in getting actionable insights and in creating high-value customer journeys.
define a plan for marketing optimization strategy
use Data Transfer to bring your data points from multiple sources together, use Google Cloud Storage to store that data in an efficient, cost effective and scalable way
use Cloud Pub/Sub for real-time data
use Dataprep to clean up your data
deploy using Dataflow
use with Dataproc for a faster, easier, more cost-effective way to run Spark and Hadoop
gather data from multiple sources into BigQuery
use BigQuery for analytics to help you make sense of your customer
use Machine Learning / Artificial Intelligence to develop models that help you build comprehensive customer profiles, and get deep insight from the data; insight you can then share across the organization (Data Studio), and leverage in your digital marketing strategy
design and build dashboards in Data Studio
your company understands the importance of unlocking insights from your marketing data
you have a large enough set of existing marketing data, such as Google Analytics data and CRM data
new insights enable you to derive significant value from your digital marketing strategy
selected chapters from the course ‘From Data to Insights with Google Cloud Platform’ to get your team up to speed with the Google Data Analytics tools
marketing data dashboards in Data Studio
a plan for marketing optimization strategy
Data Scientists involved in marketing data
scope and pricing