marketing automation for nonprofit cloud
increase your impact with Salesforce’s Pardot
Want to truly connect with your donors and other constituents? Lack insight in the ROI of your marketing efforts?
With our marketing automation for nonprofit cloud solution you gain insight in the behavior of your supporters. You are able to connect with them in a personalized way, creating content depending on the phase of the donor journey they are in.
Marketing automation for nonprofit cloud allows online marketing professionals to learn more about the user stories of its supporters, and subsequently nurture their information needs at any stage of the donor/volunteer journey through relevant messaging and personalized content with Salesforce’s Pardot.
g-company helps determine the scope of your project, and works out the steps for a phased approach.
This always begins with a quick start, where we empower your marketing team with the tools to work with Pardot, Salesforce's marketing automation solution. Subsequently we work together to build sophisticated automated journeys.
Activities can include:
technical setup Pardot
integration with Salesforce
initial prospect import
onsite training sessions
lead scoring and grading
your organization understands the benefits of having all data stored in one place, and wants to explore the opportunities for increasing impact with marketing automation
basic understanding of marketing automation
your organization currently works with or will soon be working with Salesforce
your marketing team has the ambition and resources to automate marketing to increase impact
seamless integration with you Salesforce CRM
gain insight into the behavior of your supporters
spend less time on repetitive tasks
gain insight in ROI of your marketing efforts
relevant and personalized communication with your supporters
Typical duration is 3 to 4 months
scope and pricing
Scope and pricing will be agreed upon by customer and g-company